In May 2016, the POWER-GEN Conference India & Central Asia was held in New Delhi, India. As it is India’s leading Clean Energy Event, the occasion represented the perfect opportunity to gather visual content for 2017’s promotion material, website, social media and brochures.
Ella Coulson, the Marketing Manager at PennWell International, was looking for a professional freelancer with the ability to take high-quality photographs and capture highlight moments of the event, such as conference sessions, people networking, exhibition booths and technology on display. She was concerned about the quality of the material, due to past negative experiences:
More specifically, Ella was looking for a talented photographer willing to work for three days (18-20 May) from 8.30 am to 5.30 pm in New Delhi, at a price of £1,200.00. To find what her company needed, she decided to use our platform, Soply. As she extensively explained in the brief, the freelancer was expected to shoot ideally 100-200 pics per day, during different events, as described in detail by Ella in her brief:
The network of creatives on Soply quickly showed enthusiasm and submitted their quotes to POWER-GEN’s creative brief. Below, you can see an example of the creatives who jumped at the opportunity to photograph the event:
Even though Ella intended to hire a local photographer, she was open to suggestions from the variety of fervent professionals, happy to pitch to her job. Among the freelancers, Calin Strajescu, from Horsens, Denmark, was very interested and proactive. Ella and Calin communicated through our platform about the details of the job and his experience. In order to reassure her decision in booking Calin, Ella asked if he had ever taken photos at a conference or exhibition, so he quickly provided extra examples in addition to the photos visible in his Soply portfolio. An excerpt of the final details of their conversation can be found below:
On top of that, Calin proved how keen he was about the offer by looking for flights and accomodation himself. His incredible commitment, together with the quality of his portfolio, fulfilled Ella beyond her expectations and led her to hire Calin for the job.
To give an idea of the quality and versatility in his event photography, here are a few examples of the photos he took.
PennWell International was very satisfied, both with the service of our platform, and with the work done by Calin. Read what Ella had to say:
Are you organizing a conference or another business event soon? If yes, Soply is the right place for you to find a professional photographer. You don’t need to spend time searching for a photographer anymore. Simply create a job on Soply and our skilled photographers will come to you with their quotes.